An effective presenter must appeal to both the right and left sides of the brain to be successful. A presentation should include a balance of scientific facts, rational data, and credible sources, as well as a coherent storyline, vibrant visuals and emotional language to reach the whole human mind. Scientists do not know the extent of how the left sides of the brain control literal analytical thought while the right side of the brain contributes to emotional collective understanding. But all scientists agree that both sides of the brain's processing functions are inter-connected.
Knowing that the brain requires both logic and emotion, analsysis and intuition, text and illustration, means that presenters must include a balance of all these factors to be effective. An engineer may fail to connect with an audience if only data and figures are used without a visual story. Likewise an artist's presentation will not be as powerful without credible analysis. Deliver a presentation that is relevant to both sides of your audiences' mind and promote understanding of new ideas.
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